The Expansion Decision That Needed Data Behind It
Expanding a co-working brand into a new territory is never a simple call. For a business that had already built a solid footprint across Bali, entering Gianyar represented real opportunity — but also real risk if the move was made without understanding the local market. The client needed more than general optimism about remote work trends. They needed specifics: who was working in Gianyar, what they needed, and what the competitive environment actually looked like on the ground.
The absence of that data was the core problem we were brought in to solve.
Building a Research Framework From the Ground Up
Helion360 structured the engagement around two parallel tracks. We started with secondary research — mapping the co-working sector across Bali, reviewing economic indicators for the Gianyar region, and benchmarking against remote work adoption trends across Indonesia. This layer of desk research established a working hypothesis about the market before any primary data collection began.
From there, we moved into active fieldwork. Surveys were designed and distributed to remote workers, digital nomads, and local professionals operating in and around Gianyar. Simultaneously, our team conducted site visits to existing co-working spaces in the area — observing occupancy, pricing structures, service quality, and the gaps that current operators were leaving open. Findings were shared with the client's marketing team on a rolling basis, so the research stayed connected to real decision-making throughout.
Our market research services and consumer research services were central to how we structured this engagement — combining quantitative survey data with qualitative on-the-ground observation.
What the Data Revealed
The research surfaced two distinct user groups with meaningfully different needs. Long-term resident remote workers prioritized stable infrastructure, monthly pricing, and community. Short-stay digital nomads placed more value on flexibility, fast onboarding, and proximity to lifestyle amenities. These two profiles had been largely treated as one audience by existing operators — which represented a clear positioning opportunity.
The final deliverable included a prioritized recommendation set covering site selection criteria, competitive pricing benchmarks, and an amenity mix calibrated to drive retention across both segments. The client's team walked away with a market research presentation design foundation rather than a generic market overview. See how we've executed similar comprehensive market research initiatives and cross-regional market research to support strategic business growth.
For teams working through similar decisions, our go-to-market research services and competitive landscape work follow the same principles — grounded in actual field data and structured for practical use.
Working With Helion360
If you're planning a market entry or expansion and need research that goes beyond surface-level data, Helion360 is built for exactly this kind of work. We combine structured methodology with on-the-ground rigor to give decision-makers the clarity they need to move forward with confidence.