The Research Problem Behind a Play2Earn Launch
Building momentum for a blockchain game before launch requires more than a strong product. It requires the right people — influencers who speak to your audience, developers who understand the ecosystem, and community leaders who can amplify your message. Without a structured, research-backed contact list, even a well-funded promotion effort can fall flat.
This startup came to us with exactly that gap. They had a Play2Earn title in development and a clear sense of who they needed to reach, but no database, no verified contacts, and no intelligence on where those people were active or what they were working on.
How We Approached the Research
Helion360 structured the project around three core contact categories: crypto and gaming influencers, blockchain developers active in GameFi or NFT-adjacent projects, and broader ecosystem stakeholders like event organizers and community moderators.
Rather than pulling raw lists, we built each profile with outreach in mind. For every contact, we documented recent project activity, social platform presence and engagement patterns, and any upcoming industry events they were tied to. The goal was to give the client enough context to write a genuinely personalized message — not a generic blast.
This approach is consistent with how we handle go-to-market research and industry research services — treating contact intelligence as a strategic asset, not just a spreadsheet task.
What the Deliverable Looked Like
The final database covered a cross-section of verified contacts across all three categories. Each entry included the contact's name, platform handles, recent work, event affiliations, and relevant notes to support tailored outreach. Profiles were organized so the client could immediately segment by priority tier and begin drafting targeted emails.
There was no cleanup work required on the client's end. The structure was built to be used directly, which meant the startup could transition from research to outreach without delay.
Working With Helion360
If you're preparing a product launch in the blockchain or gaming space and need a reliable contact foundation to build outreach on, Helion360 has done this work before and understands what makes a targeted prospect database actually useful in practice. Learn more from how we built a multi-channel influencer campaign that drove measurable results.