The Starting Point: Budget Spend With No Clear Direction
When we first engaged with this e-commerce startup, their Amazon advertising had a familiar problem: money going out, results not coming in. Their PPC campaigns lacked structure, their keyword targeting was broad and untested, and their product listings hadn't been optimized to support either paid or organic performance.
More critically, there was no process connecting market intelligence to campaign decisions. Competitor pricing shifted, search trends changed, and the team had no system to catch any of it. That disconnect between research and execution was costing them both budget and ranking.
Building the Research Foundation First
Helion360 approached this engagement in two parallel tracks: cleaning up what existed and building what was missing. We started with a full audit of their campaign architecture and keyword data, identifying high-waste spend and underperforming ad groups that were pulling down overall efficiency.
At the same time, we developed a structured market research process — tracking competitor activity, analyzing category-level search behavior, and mapping high-intent keywords against their product catalog. This gave every PPC decision a basis in real market data rather than assumption.
Our keyword analysis and competitor analysis services were central to this phase, and we supplemented them with an ongoing performance tracker so nothing was being managed in the dark.
Restructuring Campaigns for Measurable Efficiency
With the research layer in place, we restructured their PPC campaigns from the ground up. We tightened match types, segmented campaigns by product performance, and rebuilt bid strategies around conversion data rather than raw impressions. Product listings were also revised to strengthen relevance signals for both sponsored and organic placement.
Regular reporting kept the client's leadership team informed throughout — not just on what the numbers were, but on what was driving them and what adjustments were being made in response.
Results That Held
Over the first 60 days, ACoS dropped from above 40% to under 28%. Conversion rates on priority SKUs improved by more than 30%, and sponsored revenue grew 45% quarter over quarter. Several key products moved into top-10 organic positions for terms they had never ranked for before.
Beyond the immediate numbers, the client left the engagement with a documented campaign structure, a competitor monitoring framework, and a performance dashboard their own team could manage going forward.
Working With Helion360
If your Amazon PPC spend isn't translating into growth, Helion360 has the research depth and go-to-market strategy expertise to change that. We take on complex, data-heavy projects and build systems that keep performing after the engagement ends.