The Starting Point
When we first engaged with this California-based e-commerce startup, their Amazon presence was generating spend without generating proportional returns. They were active across three product categories — tech gadgets, fashion accessories, and home goods — but their PPC campaigns lacked structure, their listings were not optimized for search, and competitor intelligence was essentially nonexistent.
The team was making decisions without reliable data to back them up. That combination of fragmented campaign management and weak listing quality was quietly limiting their growth.
How We Approached the Work
Helion360 started with a comprehensive audit — looking at every active campaign, every product listing, and the keyword footprint across all three categories. We mapped competitor pricing and keyword strategies to identify where gaps existed and where the client had a realistic opportunity to compete.
Rather than patching what was already in place, we restructured the entire PPC architecture. Auto and manual campaigns were separated, match types were tightened, and bids were adjusted based on real conversion data rather than assumptions. At the same time, we rewrote product descriptions and backend search terms to reflect how customers actually search — not how the client assumed they did.
A custom keyword tracking dashboard and competitor monitoring framework were built alongside the campaigns, giving the team visibility into what was working and why.
What the Numbers Showed
Within 60 days, wasted ad spend dropped and ACoS improved across all three product categories. More than 40 target keywords saw organic ranking improvements, with several key SKUs reaching the first page of Amazon search results. Click-through rates on optimized listings moved up meaningfully, reflecting the stronger alignment between listing content and customer search intent.
The deliverables went beyond the campaigns themselves. The client now had a structured, repeatable system they could manage internally — templates, dashboards, and a clear process for ongoing optimization.
Working With Helion360
If your Amazon campaigns are generating spend without generating proportional results, Helion360 is ready to step in. We've handled exactly this kind of engagement — messy campaign structures, under-optimized listings, and the data work needed to turn things around — and we know what it takes to build something that actually holds up over time.