The Research Challenge Behind Tour Expansion
Expanding a travel agency's tour portfolio sounds straightforward — until you realize how much structured groundwork it actually requires. For this Davos-based agency, the gap was not ambition but information. They knew families were a key market segment, but they lacked a reliable, organized picture of what the region genuinely offered that demographic.
The task was not to compile a generic list of tourist attractions. It was to assess each location through the lens of family travel — age suitability, accessibility, seasonal availability, and how well each site could be woven into a guided experience. That level of specificity takes time and method, neither of which the agency had available in-house.
How We Approached the Research
Helion360 structured the engagement around a consistent evaluation framework applied across multiple attraction categories. We looked at outdoor and adventure activities, cultural and educational sites, interactive and hands-on experiences, and seasonal programming — covering the full range of what a family visiting Davos might want.
Each attraction was reviewed against a defined set of criteria, ensuring the findings were comparable and directly useful for tour planning. Rather than presenting raw data, we organized the output so the agency's team could immediately see which locations were strong candidates for packaging, which had limitations worth noting, and how the overall landscape of family experiences in Davos was distributed across the year.
The final deliverable was a structured research report — not a document to file away, but a working tool the agency could bring into their planning process from day one.
What the Agency Walked Away With
By the end of the engagement, the agency had a curated, category-organized view of family-friendly attractions across Davos, complete with practical notes on tour suitability and seasonal relevance. They no longer needed to start from scratch when developing new offerings — the research gave them a clear, prioritized foundation.
The value was not just in the volume of information gathered but in how it was structured research report. The agency could see immediately which attractions aligned with their existing tour formats and which represented opportunities to develop something new for the upcoming season.
Working With Helion360
If your business needs research that goes beyond surface-level information and translates directly into strategic decisions, Helion360 is equipped to take that on. We've handled location research, market scoping, and portfolio development work across a range of industries, and we know what it takes to deliver findings that are actually usable. Reach out if you're facing a similar gap between what you know and what you need to move forward.