The Challenge
The client operated a growing Wix-based online store and faced a dual problem that was holding back both retention and revenue. Their existing cart had no mechanism to reward returning customers — there was no logic to recognize purchase history or apply dynamic discounts automatically, leaving loyal shoppers without any tangible incentive to return. Compounding this, their product pages and marketing touchpoints lacked the visual polish needed to convert browsing into buying. They needed a technically capable partner who could bridge custom Wix development with high-quality design — a combination that is harder to find than it sounds.
Our Approach
Helion360 approached the project in two parallel workstreams, ensuring neither the technical build nor the creative output was deprioritized. On the development side, the team architected a custom cart solution using Wix's Velo (formerly Corvid) platform, writing backend logic that tracked customer purchase history and loyalty tiers, then applied the appropriate automatic discount at checkout without requiring coupon codes or manual intervention. The system was designed to be rule-based and scalable, so the client could adjust thresholds and discount values without developer involvement going forward.
On the design side, the team produced a suite of product marketing graphics tailored to the store's brand identity. These assets were built to function across multiple contexts — product feature highlights, promotional banners, and social-ready visuals — ensuring the store looked cohesive and compelling at every customer touchpoint. Each graphic was crafted to draw attention to key product attributes while remaining consistent with the client's existing visual language.
The Outcome
The project delivered a fully functional custom cart system with automated loyalty discount logic embedded directly into the Wix checkout flow, alongside a complete set of product marketing graphics ready for immediate deployment. The cart solution eliminated the friction of manual discount application, creating a seamless experience for returning customers while giving the client a competitive retention tool built natively into their platform. The marketing graphics gave the store an elevated visual presence that aligned with the quality of their product offering. Helion360 delivered both workstreams on schedule, providing the client with a more engaging, conversion-optimized storefront backed by intelligent discount automation.
If you are looking to extend your Wix store's capabilities with custom logic or need marketing materials that convert, Helion360 brings both the technical depth and creative execution to make it happen.