The Challenge
A fast-growing technology company based in Silicon Valley needed more than a skilled designer — they needed someone who could bridge the gap between visual design and marketing automation. Their digital presence spanned multiple platforms, and their team relied heavily on ConvertKit and funnel-based workflows to drive user acquisition and retention. The challenge was that design and automation had been operating in silos: marketing materials looked inconsistent, web experiences were not optimized across devices, and the ConvertKit funnels lacked the visual polish needed to convert at a higher rate. Finding a designer who could operate confidently across both the creative and technical dimensions of this work was their core pain point.
Our Approach
Helion360 embedded into the client's workflow as a full-spectrum design partner, taking ownership of both the visual and technical layers of their digital presence. The team began with a thorough audit of existing web layouts and marketing collateral to identify inconsistencies in visual language and responsiveness across breakpoints. From there, a cohesive design system was established using Figma — covering typography, color, components, and responsive grid structures — ensuring consistency whether a visitor landed on desktop, tablet, or mobile. On the automation side, the team worked directly within ConvertKit to design landing pages, email sequences, and opt-in forms that aligned visually with the brand while functioning seamlessly within the existing funnel architecture. Marketing assets including social media graphics, brochures, and presentation templates were also produced to reinforce brand identity across every customer touchpoint. Close collaboration with the internal development team ensured that every design handoff was clean, annotated, and ready for implementation without friction.
The Outcome
The engagement resulted in a fully responsive web design system delivered across the client's core platforms, paired with a visually unified set of ConvertKit landing pages and funnel assets that reflected the brand's innovative positioning. Marketing collateral — including social media templates, brochures, and presentation decks — was standardized under a consistent visual identity, enabling the in-house team to produce new materials efficiently without sacrificing quality. The client's automation workflows now operated with design integrity from the first touchpoint through to conversion, creating a cohesive user journey that had previously been missing. The project delivered measurable improvements in brand consistency and set the foundation for the team to scale their marketing output without design bottlenecks.
Helion360 brings the same integrated approach to every engagement — combining design craft with technical fluency to ensure the work performs as well as it looks.