The Challenge
A growing eCommerce brand specializing in sustainable fashion and wellness products had built a Klaviyo account that was largely underutilized. Despite having a meaningful customer base and a clear brand identity, their email and SMS campaigns were inconsistent, under-segmented, and visually misaligned with the brand story they were trying to tell. Automation workflows were either missing or poorly structured, SMS opt-in forms were not converting, and the graphic assets used across campaigns lacked the cohesion needed to build trust and recognition with a values-driven audience. The challenge was not just technical — it required a strategic rethink of how the brand communicated across every digital touchpoint, combined with design work that could authentically reflect their sustainable ethos.
Our Approach
Helion360 began with a full audit of the existing Klaviyo account, mapping out what flows existed, which segments were active, and where revenue was being left on the table. From there, the team rebuilt the foundational automation architecture — including welcome sequences, abandoned cart flows, post-purchase journeys, and win-back campaigns — each tailored to the brand's sustainable fashion positioning and customer lifecycle. SMS opt-in forms were redesigned and strategically placed to grow the subscriber list without disrupting the user experience. Segmentation logic was restructured around purchase behavior, product category interest, and engagement history to ensure every message reached the right audience at the right moment. In parallel, a suite of on-brand graphic assets was developed — campaign banners, product imagery overlays, and social media graphics — all built within the brand's color palette and logo guidelines to create a unified visual language across email, SMS, and social channels.
The Outcome
The result was a fully operational Klaviyo ecosystem with clean segmentation, high-converting automation flows, and a consistent visual identity running through every customer communication. The brand's email program moved from ad hoc sends to a structured, always-on marketing engine capable of nurturing new subscribers, recovering abandoned carts, and re-engaging lapsed customers without manual effort. The refreshed graphic design system gave the team a library of reusable, on-brand assets that could be deployed across campaigns without starting from scratch each time. Together, these improvements positioned the brand to meaningfully grow revenue through owned channels while strengthening the visual storytelling that sets sustainable fashion apart in a crowded market.
If you're running an eCommerce brand and need to unlock the full potential of your Klaviyo setup alongside design that actually reflects your brand, Helion360 can help you build the system from the ground up.