The Challenge
A startup entering a competitive consumer market needed more than a logo refresh — they needed their entire digital presence rebuilt from the ground up. The brand had a vision but lacked the execution layer to bring it to life: their Shopify storefront needed visual consistency, their website banner was outdated and off-brand, their marketing funnel had no strategic architecture, and their video content pipeline was nonexistent. Compounding the complexity was the cross-functional nature of the work itself. Graphic design, video production, e-commerce optimization, and funnel strategy rarely land on one desk — and finding a team that could execute all of them cohesively, without losing the thread of the brand, was the real challenge the client faced.
Our Approach
Helion360 approached this engagement as an integrated creative and digital operations project rather than a collection of isolated tasks. The team began by auditing the client's existing brand identity system and Shopify store to establish a clear baseline, identifying inconsistencies in color, typography, and visual tone across touchpoints. From there, new website banners were designed in Photoshop to exact dimensional specifications, incorporating fresh imagery while maintaining strict adherence to the brand's visual guidelines.
In parallel, the team developed a structured video production workflow — moving from scriptwriting and narrative planning through to editing — ensuring each video asset served a clear role in the broader content funnel. On the marketing side, the team mapped out audience segments and designed a conversion-focused funnel architecture using GoHighLevel, with landing pages and ad creatives aligned to each stage of the buyer journey. SEO fundamentals and social media strategies were layered in to support top-of-funnel traffic generation and brand awareness.
The Outcome
The client received a fully refreshed brand presence spanning their Shopify storefront, website visuals, video content library, and a live marketing funnel built to convert. Banner designs were delivered pixel-perfect and on-brand, video assets were edited and ready for deployment across social channels, and the GoHighLevel funnel was configured with segmented messaging for different audience types. What began as a wide-ranging brief was resolved into a coherent, launch-ready digital ecosystem. The startup gained not just deliverables, but a repeatable creative and marketing framework they could build on as they scaled.
Helion360 specializes in exactly this kind of multi-disciplinary engagement — where brand clarity, design execution, and conversion strategy need to work together rather than in silos. If your business is navigating a similar scope of work, the team is equipped to help.