The Challenge
A rapidly scaling startup came to us needing more than just an extra pair of hands — they needed a cohesive operational layer that could hold together their paid advertising efforts, marketing automations, and creative output simultaneously. Managing Facebook Ads and Google Ads in parallel is already a demanding task, requiring constant monitoring of budgets, audience performance, and creative fatigue. Adding Zapier workflow automation and on-demand graphic design support to the same scope made the role even more demanding. The client needed someone who could context-switch quickly, respond without delays, and operate with minimal supervision — all while the business around them was moving fast.
Our Approach
Helion360 approached this as a fully integrated marketing operations engagement rather than a collection of isolated tasks. On the paid media side, the team took ownership of both the Facebook Ads and Google Ads accounts, establishing campaign structures, refining audience targeting, and managing daily performance checks to ensure budgets were being allocated efficiently. For workflow automation, Zapier integrations were mapped, built, and tested to connect the startup's tools — reducing manual handoffs and keeping data flowing cleanly between platforms. Creative support was woven in throughout, with ad creatives and supporting graphic assets produced in alignment with the brand's visual identity and campaign goals. Communication was kept tight and responsive to match the pace the client required.
The Outcome
The engagement delivered a functioning multi-channel marketing operation that the client could trust to run reliably. Facebook and Google Ads campaigns were actively managed with structured targeting and performance oversight, reducing wasted spend and improving campaign consistency. Zapier automations removed several repetitive manual tasks from the team's workflow, freeing up internal capacity for higher-value work. Graphic design assets were turned around quickly to support ongoing campaigns without creating bottlenecks. Altogether, the startup gained a dependable, multi-skilled support layer that could keep pace with their growth without requiring constant direction.
Helion360 brings this same integrated approach to startups that need marketing execution to match their ambition — spanning paid channels, automation, and design under one coordinated engagement.