The Challenge
The client was moving into an active branding project and had one critical gap: their existing logos existed only as low-resolution JPG files. These raster-based originals lacked the scalability and file flexibility required for modern brand use — from print collateral and signage to digital platforms and third-party design tools. Using pixelated or blurry logos across new brand materials was not an option, and the tight project schedule meant there was no room for lengthy back-and-forth. The task demanded precision redrawing, accurate color reproduction, and clean delivery across five distinct file formats without losing any of the original character embedded in the logos.
Our Approach
Helion360 began by carefully analyzing both low-resolution originals, mapping out every shape, curve, and typographic element before any redrawing began. Each logo was manually reconstructed in vector form rather than relying on automated tracing tools, ensuring that edges remained sharp and proportions stayed true to the source. Color values were sampled and calibrated against the originals, with final swatches verified for both screen (RGB) and print (CMYK) environments. Once the master vector files were approved, the team exported each logo across all required formats — EPS for print production, SVG for web and digital use, and both PNG and JPG variants optimized at multiple resolutions to cover every likely downstream use case. Delivery was structured to allow the client to slot the files directly into their ongoing branding workflow without additional processing.
The Outcome
Both logos were delivered as fully scalable vector assets across EPS, SVG, PNG, and JPG formats. The client received a clean, organized file set that could be handed directly to printers, web developers, and internal design teams without modification. Color fidelity was maintained throughout, and the redrawn vectors held sharpness at every scale — from small favicon sizes up to large-format print dimensions. The turnaround met the client's project deadline, keeping their broader branding initiative on schedule.
Helion360 regularly handles logo vectorization and brand asset production for clients across industries — delivering the technical precision that scaling brands demand.